Canada Select B&B's

What is 'Canada Select'

'Canada Select' is an industry led, consumer sensitive rating program, developed for the purpose of providing the travelling public with a national consistent standard of quality within categories of accommodation.

Consumer Benefits

1. 'No surprise is the best surprise.'

2. Provides Accurate Information consistent from coast to coast, 'Canada Select's' national rating standard provides reliable information to the travelling public on what to expect from a roofed accommodation.

How was 'Canada Select' Developed?

'Canada Select' was developed after extensive consumer research into what was expected and considered important at various star levels and categories of accommodations. Presently nine provinces and one territory are delivering the 'Canada Select' program. Newfoundland and Labrador, New Brunswick, Prince Edward Island, Nova Scotia, Ontario, Alberta, Saskatchewan, British Columbia, Manitoba and the Yukon.

What are the benefits of 'Canada Select' to the Owner/Operator?

1. Provides an effective marketing tool.

Extensive Advertising and Promotional Campaigns inform consumers of the 'Canada Select' program. Star ratings are published, with the operators onsent, in provincial tourism literature, providing participating properties international and domestic exposure as preferred properties.

A new marketing strategy has been developed to further enhance consumer awareness of Canada Select properties. All Canada Select properties may use the Canada Select logo in its marketing and is provided Canada Select signage as part of the rating fee.

2. Improves Industry Standards

Evaluation and rating of properties ensures and enhances minimum standards and stimulates improvements.

3. Assists in the development of policy.

An inventory of accommodations, coupled with research on market mix, assists industry and government in the development of policies and strategies to help industry grow.

www.canadaselect.com